With the ban on disposable e-cigarettes in the UK, many consumers who originally relied on e-cigarettes began to look for alternatives. Swedish snuff, as a traditional and unique smokeless tobacco product, has become the preferred choice for many consumers. The changes in consumer trends in the European market have prompted major multinational tobacco companies to compete in the field of snuff. This trend is not only reflected in the international market, but also gradually emerging in the domestic market.
01 Overseas brands
Swedish matches have the "Zyn" brand of mouth cigarettes, which has become the world's best-selling mouth cigarette brand. Data shows that the sales of Zyn snuff in the fourth quarter of 2023 were 116.3 million cans, a year-on-year increase of 78.2%. In addition, there are also snuff brands such as Velo from British American Tobacco and On! From Ochia Group. Japan Tobacco's Nordic spirit is also actively expanding its global market.
02 Domestic e-cigarette enterprise transformation
At present, oral cigarettes are still a relatively niche category in the domestic market, but they have low costs and high profits. In terms of channels, the current market is divided into supermarkets and hypermarkets, convenience stores, online retail, etc. Therefore, with the growth of Love Miracle and Jilin Pure Bio, as well as the snuff brand EGP MEGAMOSSA, Flavour Lightning, and others have entered the market one after another. The snuff track will become a new opportunity for electronic cigarette companies.
03 Global market size
The market potential for snuff is enormous. According to market research and consulting firm reports, the global tobacco market is expected to maintain rapid growth in the coming years, reaching nearly $23.6 billion by 2030. This number not only reflects the huge scale of the mouth tobacco market, but also the size of the mouth tobacco market. Indicating its future development space.
04 Development of Snuff
The quality and taste advantages of Swedish snuff are also important reasons for its popularity. As the birthplace of snuff, Swedish products have high standards in terms of quality, taste, and safety. For example, the combination of fruit aromas from classic tobacco and mint to berries, mangoes, and citrus makes Swedish snuff highly competitive in the market, attracting a large number of consumers to pay attention to and purchase.
The promotion of cultural trends and social media has also played an important role in the popularity of snuff. In some countries and regions, snuff has gradually become a fashion trend and cultural symbol, loved and pursued by young people. At the same time, the widespread dissemination of social media has also provided strong support for the popularization and influence of oral cigarettes.
Finally, the impact of policies and regulations cannot be ignored. Some countries or regions have increasingly strict regulatory policies on e-cigarettes, while regulations on snuff are relatively relaxed. This has brought greater development space and market potential to oral cigarettes.