1.No less than 30 Chinese companies will participate!
Under review, according to the data released by the Egyptian official website, a summer Egyptian e-cigarette exhibition in May 2023 attracted a total of 105 exhibitors, many of which are from Chinese enterprises.
(On the list, many companies are from China)
In terms of scale, compared with some e-cigarette activities in the United Kingdom, Spain, Germany, Italy and the United States, the scale of exhibitors is smaller, but it is also evident that e-cigarette companies are clustered in a regional market.
(The picture shows the booth map of Egypt e-cigarette Exhibition in May)
Well-known Chinese e-cigarette brands such as YUOTO and VGOD are also important sponsors of this event in Egypt.
At the same time, FUMMO, a popular brand in the Middle East, also participated in the activities in Egypt.
Jiyou Technology, Simol, Avipsi, Zunyipin, Hanqingda, Heyuan Group, Juwei Group and other more established and well-known brand enterprises have participated in the North African market.
2
What is the regional market for e-cigarettes in Egypt?
The development of e-cigarette association in the Middle East from North Africa.
Egypt, with a population of 109 million, is truly the central hub of the Middle East and North Africa, ideally located in the middle of the world.
East of Israel, Iraq, Kuwait, Saudi Arabia, the United Arab Emirates, Turkey and other Middle Eastern countries; To the west are the African countries of Libya, Tunisia and Morocco; To the north are Greece, Bulgaria, Italy and other European countries.
After lifting the ban on the sale, import and marketing of e-cigarettes in 2021, Egypt became the second country in the Middle East to legalize e-cigarettes. As an emerging market, the growth potential of the Egyptian e-cigarette market is obviously much greater.
Every year, thousands of professional e-cigarette channel buyers from North Africa and the Middle East gather here to establish new business contacts with e-cigarette suppliers, manufacturers and brands all over the world to promote e-cigarette business in Egypt and other regions.
(Egypt's e-cigarette merchants gather)
Egypt pays attention to the maintenance of the commercial environment of e-cigarettes and pays attention to the fight against counterfeiting of e-cigarettes. Last year, the Industry Committee of the Egyptian House of Representatives passed a new legislation targeting counterfeit brands and products, both locally and globally, imposing stiff penalties on producers. The Egyptian authorities' decision reflects their commitment to supporting legitimate businesses in the country while cracking down on illegal trade in some products.
The country encourages open channels. Licensed e-cigarette products have traditionally been retailed by small and medium-sized enterprises and attract entrepreneurs who want to set up new retail outlets in the country to open stores in the country, and market-oriented e-cigarette brands attract investment in the country.
At the same time, Egypt has a high smoking rate and a fertile soil for business and investment. Egypt now has a relatively high smoking rate (33.8% of males over the age of 15). The good news is that adult smokers have gradually switched from smoking to e-cigarettes as a way to quit or reduce harm.
In terms of policy, the Egyptian Organization for Standards & Quality is responsible for regulating e-cigarettes. For example, if the e-cigarette liquid contains nicotine, the nicotine concentration should not exceed 30 milligrams per milliliter. The volume of the e-cigarette liquid filling container of e-cigarette shall not exceed 10 ml, and the volume of the disposable cigarette cartridge (can) containing e-cigarette liquid shall not exceed 2 ml. For the import and production of e-liquid companies to set up a special committee to register, through the committee registered e-liquid companies, in order to import or produce in Egypt. On the package, if imported, the name of the manufacturer or importer and the country of origin...
There is a tax on cigarette oil. According to the Egyptian customs, Egypt confirmed the tax to be paid by e-cigarette liquid, 2 Egyptian pounds (about 0.4 yuan) per milliliter of liquid, including various flavors of nicotine and nicotine free liquid. Cigarette sticks are subject to VAT as general goods. In addition, Egypt will deduct 10 percent of the price of each unit sold from the price of retail terminal sales to support the health insurance system.
3
In North Africa, brand, product output focus on what direction?
Egypt's geographical location determines its market position in Africa and the Middle East.
To Egypt, that is, to open the local market from Egypt to enter the e-cigarette market in various regions of Africa, which is crucial for the brand to reveal its regional strategy.
At the same time, some differences can be seen from the e-cigarette products in Egypt.
For example, the products focus on the design of some Egyptian culture, such as the products of ancient Egyptian cultural elements such as snakes, and the Egyptian pyramid-shaped design of soot. In the appearance or packaging, there is a certain regional emphasis on the difference, the color tends to black, purple, gold.
The demand for e-cigarettes in Egypt and the market characteristics are similar to those in the Middle East.
Users also focus on the number of large mouth needs, as well as the amount of smoke oil, large battery, smart screen display and other characteristics.
For example, the product form that Zunyipin brought to the scene this year is a disposable electronic atomization device with a smart display screen, and the number of mouths is also large; Every time you use it, the screen will display real-time oil level and power level to help eliminate low power anxiety and avoid dry burning; Different from the conventional rod type disposable electronic cigarette, it is a square box, small, stylish appearance, well-made, colorful color, and the overall shape is simple and smooth.
VAPORESSO exports its new LUXE XR MAX and XROS 3 NANO devices in Egypt, featuring longer battery life and excellent flavor performance, with a focus on open devices.
Geekvape exports the Geekvape Wenax K2, Geekvape Q Series and Geekbar meloso series in Egypt with the smartest touch screen box ever, stylish and well-polished metal pod system, impressive battery life and smart LED indicators for a worry-free experience. There are open filling and one-time filling.
(The explosive point of e-cigarettes in Egypt in May)
However, from the Egyptian scene, a lot of soot was shown, indicating that the demand for canned soot in this region is very strong.
To occupy a leading position in the regional market, many brand companies are working hard in technology, products and channels.
Since the inclusion of legal electronic cigarettes in Egypt, the market has shown further growth and development, becoming the first position for enterprises to enter the North African market.
At present, Egypt is replicating some markets in Europe and the United States a few years ago, increasing rapidly, joining the global and regional market competition, and will also be a country of concern for many e-cigarette factory brands in China to seize the market. Especially with the legalization and commercialization of e-cigarette consumption in the Middle East, it will continue to grow steadily in the next few years!
The premise is to figure out how to get out!
